NFL Draft on ESPN

NFL teams use the draft as a way to improve their roster during the offseason, often focusing on a specific area of need like quarterback or linebacker. But sometimes a team is so bad that they could use help everywhere on offense or defense.

That was the key thought behind this ad promoting ESPN’s draft coverage—in this case, the Denver Broncos were so bad on defense that they could use new players at almost every position.

After the ad ran in ESPN The Magazine, the agent of the lone Denver defensive player featured, called ESPN and asked if they could make a poster of the ad and send it to his client.

AD/CW:R. Stephens