Xfinity Real Customers

Comcast is the leading cable company in the country, but sometimes even they lose customers to satellite and the phone company. In an effort to “win back” former subscribers, we sought out current customers who were willing to share their stories about why they chose to switch back to Xfinity after leaving. Over the course of eight weeks, and fifteen focus groups in five different cities, we found just the right people to share their experience on camera for six commercials. We also used the customer quotes from the groups to generate our lines for print and online creative.

CD/AD:R. Stephens

CD/CW:P. Janzen